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Why Your Content Needs More Substance (Not Just Style)

tiffanydanielledob
May 26
2 min read

By Tiffany Danielle Dobbs

Why Your Content Needs More Substance (Not Just Style)

Hey there, friends! It’s Tiffany Danielle Dobbs, and today I want to talk about something that’s been on my heart—and on my mind—a lot lately: substance in your marketing.

I recently finished reading $100M Leads by Alex Hormozi. If you're in the marketing world, you’ve probably heard of him. One quote really stuck with me:

“There’s no such thing as too long of content—only boring content.”

Let that sink in. It’s not about length—it’s about value.

Substance Over Quick Fixes

This week, I found myself thinking about the content strategies we use in my own work and the businesses I support. One concern always seems to rise to the top: "Is this content actually valuable?"

Too often, I see people reactively posting—just trying to get something out there, hoping it hits. But marketing doesn’t work that way. It’s not a “spray and pray” tactic. Marketing is a long-term game, and like anything meaningful, it takes effort, intention, and time.

The Danger of Being Reactive

Here’s a common scenario: A new business owner comes to me and says,

“We’re opening in two months. Let’s start marketing.”

And while I try not to look too shocked, internally I’m thinking, “Two months?! That’s not enough time to build momentum.” You can’t just announce your business and expect people to show up. Marketing is the runway—without it, you’re not taking off.

Being reactive often leads to content that’s all over the place. One post says this, another says that. It’s inconsistent, confusing, and ultimately forgettable. And when your brand feels like noise, it gets treated like noise.

Get Clear. Get Consistent.

That’s why I’m always talking about positioning. When you know what you’re about, who you’re helping, and how you’re helping them, your content becomes magnetic. It draws the right people in.

If you don’t know where to start, grab my free UPLIFT Framework over at tiffanydanielledobbs.com. It walks you through the cornerstones of a strong brand foundation:

Your uniqueness
The problem you solve
Your listener (audience)
The impact you make
Your focused message
The trajectory of your growth

When your message is clear, people listen. When it's scattered, they tune out.

People Trust Consistency

Here’s the truth: People trust brands that show up with consistency, substance, and credibility. They trust brands that stick around, that don’t give up after a week of low engagement.

And if you’re an entrepreneur, you know the grind is real. Marketing can feel like one of the biggest uphill climbs. But it’s worth it. It’s not just about visibility—it’s about building trust, serving your people, and telling your story with purpose.

Final Thought

If you’re feeling stuck or scattered with your brand, take a breath. Sit down. Brainstorm. And ask yourself: What is the clear message I’m trying to get across?

Because when you lead with substance, you don't have to shout to be heard. Your message will speak for itself.

Need help with prep work, positioning, or clarity? I’m here for you. Just reach out. I’d love to help you bring your story to life—on purpose and with purpose.

Thanks for reading. Keep showing up, friends.

— Tiffany Danielle Dobbs